If you’ve already used WebSite Auditor before, just click New on the top bar to start a new project. However, any of the reputable audit tools above like Semrush or Ahrefs will do a great job as well (often at a higher price point). Personally, I like Screaming Frog for technical SEO and Surfer or GrowthBar for content SEO. I run a Screaming Frog audit for most of my clients and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans.
- So take your time to plan out your navigation elements carefully.
- This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them.
- An SEO audit is the process of evaluating the SEO performance of a website.
- A technical SEO audit takes a deeper dive into the mechanics behind your site.
As the title tag remains one of the most important on-page ranking factors, it’s in our interest to fix all of the above. Clicking into the “Tech & Meta.” report gives us an optimization score, and a breakdown of all issues uncovered during the crawl. Otherwise, you’ll need to wait for 3 days to verify your fixes and will have limited access to analysis results. Brand searches are an important way for people to find you online and branded SERPs also provide you with a good insight into how Google sees your brand. Issues with any of the things mentioned above are vital to include in an audit.
Review Your Meta Elements
Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal. It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel. Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google.
Successful multi website domain and brand migration whilst increasing non-brand search traffic.
To check this, review Pages with multiple canonical URLs in the Encoding and technical factors section. Second, consider implementing breadcrumbs to help users grasp your page hierarchy. This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check SEO Anomaly specific sections or campaigns.
Step 3. Check the site structure
This will gauge how much a link is helping or hurting your website’s visibility in SERPs. While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability.